Caught this over at Unbeige but I can't seem to find any other references to it. So this seems to be the new logo for the World Trade Center Memorial Foundation (obviously). Neat… I guess? Let's see, there's the shifted square, could it be a birds-eye perspective of a tower's footprint? And of course in the middle of that would be two rectangular objects play homage to the fallen towers. Okay really, I wonder how much they paid branding expert Gene Grossman for this bit of genius. I'm with the guys over at Unbeige, what a lackluster uninspiring piece of work.







