Hello welcome to another entry for Weblogsinc's unofficial World Cup blog. If you are getting sick of these World Cup entries, just let me know. I don't really follow the sport, but the other aspects of this mega event has gotten my attention, obviously by all these posts.

What does Erik Spiekermann, one of Germany's most famous typographer and designer think of the World Cup mascot and logo? He thinks it sucks. Why should you care what he thinks? He's one of the founders of MetaDesign who's done corporate design and branding work for the likes of Apple, Audi, VW, IBM and Nike to name a few. In an interview with DW-WORLD.DE, he tells of how the design by committee process ate this project alive (something that has always killed off what could have been great architectural projects) and how there's a lack of a clear objective / goal (hehe) to the entire exercise. Trying to appeal to a world wide audience effectively made this project DOA. Read on for more bashing.