More innovative outdoor advertising

Posted Jul 31st 2005 11:27PM by Darren Chan

Billboard Sunscreen

Am I one of the few people who actually like advertising? Well let's be more specific, innovative advertising is something I don't mind. While I covered the winner of the Cannes Grand Prix previously, I failed to take a closer look at the other shortlisted entries. Here we spotlight one of the many Bronze award winners. By New Zealand's Clemenger BBDO, the billboard utilizes 12,148 aluminum pegs of various heights to cast shadows forming the grayscale image when the sun is out. Ingenious way to advertise Sunsense Sunscreen.

Reader Comments

(Page 1)

1. very nice.

Posted at 6:11AM on Dec 19th 2005 by web designer

2. very nice.

Posted at 6:11AM on Dec 19th 2005 by web designer

3. Aluminum pegs, the grayscale image, the sun... It is happy choice.

Posted at 6:11AM on Dec 19th 2005 by BuyPiercing

4. I too love advertising... anyway I was on the beach this labor day and the whole beach was filled with NBC "Surface" umbrellas i thought it was so cool. i mean the whole beach was completly covered with umbrellas, towels and not to mention the sky banner and the water billboard.. yes a water billboard was actually advertising a show about something mysterious in the water. I thought it was clever... good job whoever the media planner was! i mean u really took over that beach

Posted at 6:11AM on Dec 19th 2005 by John

5. Excellent - the idea of using Aluminum pegs, and the sun. and the final result - excellent

Subrahmanyam

Posted at 6:11AM on Dec 19th 2005 by Subrahmanyam

6. Excellent - the idea of using Aluminum pegs, and the sun. and the final result - excellent

Subrahmanyam

Posted at 6:11AM on Dec 19th 2005 by Subrahmanyam

7. Advertising is what makes the world go around! How can you not like creative, thoughtful advertising. Outdoor advertising is the next big thing....especially experiential advertising. I'm looking forward to seeing more "smart" outdoor advertising.

Thanks for the weblog.

Pat Lewis
President
Billijam, Inc.
www.Billijam.com

Posted at 6:11AM on Dec 19th 2005 by Pat Lewis

8. Advertising is what makes the world go around! How can you not like creative, thoughtful advertising. Outdoor advertising is the next big thing....especially experiential advertising. I'm looking forward to seeing more "smart" outdoor advertising.

Thanks for the weblog.

Pat Lewis
President
Billijam, Inc.
www.Billijam.com

Posted at 6:11AM on Dec 19th 2005 by Pat Lewis

9. Advertising is what makes the world go around! How can you not like creative, thoughtful advertising. Outdoor advertising is the next big thing....especially experiential advertising. I'm looking forward to seeing more "smart" outdoor advertising.

Thanks for the weblog.

Pat Lewis
President
Billijam, Inc.
www.Billijam.com

Posted at 6:11AM on Dec 19th 2005 by Pat Lewis

10. Very Nice indeed.

--Shop online and Send Philippine Gifts to any part of the country.

Posted at 5:03AM on Jan 2nd 2006 by Philippine Gifts

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